I played a vital role in the creation and branding of MedeAnalytics.com. My duties encompassed designing various visual elements, including layout, color scheme, typography, and images. It was my responsibility to guarantee that the website was aesthetically pleasing, easy to navigate, and aligned with the brand’s identity. Through the integration of animation, graphics, and other visual components, I contributed to establishing a strong online brand presence.

Furthermore, I collaborated closely with team members, executive leadership and content creators to ensure that the website effectively conveyed the brand’s message and values to its intended audience. This collaborative effort was essential in maintaining consistency and coherence throughout the website, ultimately enhancing the overall user experience.

To further demonstrate my ability to manage projects with tight turnaround times, we came up with the branding and launch of a quarterly LinkedIn series titled ‘Impact Initiative.’ This involved creating a distinct visual identity, including a logo and brand guidelines, while collaborating with content writers to ensure cohesive messaging across the series. Beyond the visual branding, I was responsible for scheduling and editing video content for each installment, ensuring timely delivery and consistent quality across both YouTube and LinkedIn platforms. The series successfully boosted LinkedIn engagement and garnered positive feedback from our audience, proving my capacity to handle all aspects of video production within tight deadlines.

Other daily tasks included social media cesign, e-book design, event branding, tradeshow, video, and static presentations.  See the case study.